This week’s big release was “Monsters vs. Aliens,” and it seems that ever since the Superbowl back in February, this movie has sent a barrage of advertisements and promotions that yelled at us to go to this movie. Understandably, with some of the most successful movie franchises being computer animated family cartoons, it is obvious that “Monsters vs. Aliens,” is trying to establish itself with the leagues of “Ice Age” and “Shrek.” And much like “Ice Age” and “Shrek,” the voice actors hired to breath words into the computer animated characters are more well-known actors and actresses, with the film providing the talents of Reese Witherspoon, Seth Rogen, Stephen Colbert, Amy Poehler, and Kiefer Sutherland. There are also many other actors and actresses that provide their voice that other people would recognize.
In terms of hiring well-known celebrities to portray the voices on these films, I wonder how much success they bring in. It seems like a good marketing strategy for more family-oriented films to appeal to high school and college crowds to go see the film because of having recognizable actors and actresses provide voices, whereas the younger kids don’t pay attention to that kind of thing. It would also seem that hiring heavier talent would also take a toll on the film’s budget. We have all heard the “dream job” stories of how some of these actors/actresses get paid a very, very large sum of money to say some lines in a recording booth for an afternoon. I wonder, if in the long run, if there is ever a large enough demographic of high school and college-aged patrons that attend these kind of family-oriented films to justify hiring on such expensive talent. As mentioned already, I highly doubt the intended audience of younger kids will care if Rogen is voicing the blue blob, because they’ll probably just be enthralled watching the blue blob. Even if you are a fan of these actors and actresses, these lighter family films don’t necessarily allow them to give the kind of normal entertainment they usually deliver. (I.e. The Colbert Report, Saturday Night Live, or Rogen’s “R” Rated comedies)
If you are an older moviegoer, and do not necessarily have little kids, do you still go see animated family films based on what kind of talent they have? Is it just the recognizable names that interest you? Do you think movie studios waste a lot of money hiring expensive names, or is it a valid investment in the long run?
Here’s an article from “Animation World Magazine” discussing the prominent trends of hiring celebrities to do voice acting: http://www.awn.com/mag/issue4.01/4.01pages/bevilacquaceleb.php3